What the OECD 2025 Report Means for Biodiversity-Credit Storytelling

Proof with a Pulse: how narrative transparency can make biodiversity credits credible

🧭 The global shift

In its 2025 report Scaling Up Biodiversity-Positive Incentives, the OECD calls for a rapid redesign of how the world funds nature. It urges governments and businesses to make biodiversity impact measurable, transparent and verifiable — and warns that without visible evidence, trust and investment will stall.

That’s the gap Purpose Built Films exists to fill.

💡 What the OECD actually said

“Transparency and verification are crucial for credible, efficient and effective biodiversity-positive incentives.” “Impacts beyond outputs are difficult to assess.” – ECCC Evaluation of the Conservation Exchange Pilot, 2024 “Clear evidence of impact can strengthen trust and mobilise finance.”

Across subsidies, offsets and emerging biodiversity-credit markets, the OECD’s message is consistent:integrity needs visibility.

🎥 Where storytelling fits

Data shows what happened.Storytelling shows why it matters and why you can trust it.

Purpose Built Films creates Narrative + Evidence stories that mirror the OECD’s “Integrity Five”:

1. Baseline – what existed before

2. Additionality – what changed because of intervention

3. Permanence – how it’s secured

4. Monitoring – how it’s measured

5. Verification & Equity – who checks, and who benefits

6. 
   

Each film binds these to real people and places: the farmer restoring hedgerows, the ecologist tracking return species, the ledger entry that proves it.

🧩 Why it matters now

The OECD found that Canada’s Conservation Exchange pilot (funded by Aviva, Nutrien and TC Energy) faced low demand because its outcomes were invisible and “impacts beyond outputs” were hard to assess.Our work makes those impacts tangible — scientifically and emotionally.

🔗 The opportunity

High-integrity biodiversity credits will only scale when their stories are told with the same rigour as their science.That’s what we build: transparent visual evidence that protects integrity, attracts investors, and earns public trust.

Belief is built with receipts.

📩 If you’re developing or funding biodiversity-credit projects and want to make your results visible — not just measurable — get in touch ➜ hello@purposebuiltfilms.com